Marketing is the process of promoting and selling products or services. It involves various activities such as advertising, branding, market research, and distribution to connect with customers and meet their needs.

Marketing is crucial for businesses to create awareness, generate demand, and build relationships with customers. It helps drive sales, increase brand loyalty, and stay competitive in the market.

While advertising is a subset of marketing, marketing encompasses a broader range of activities, including product development, pricing, distribution, and market research. Advertising specifically focuses on promoting products or services through various channels.

A target market is a specific group of potential customers that a business aims to reach with its products and marketing efforts. Identifying and understanding the target market helps in creating more effective marketing strategies.

The marketing mix consists of four elements: Product, Price, Place, and Promotion. These elements are used by businesses to create a marketing strategy and address various aspects of product development, pricing, distribution, and promotion.